Why Video is the Best Marketing Tool

Here is why video is the best marketing tool.

You can’t be an online marketer today, and not hear of marketers telling you to do video. 

You can’t search for video creation tools online without being overwhelmed by too many choices. 

But why is that? 

What makes video the best marketing tool for you out of every other marketing tool available to you today?

4 Data-Backed Reasons Why Video is the Best Marketing Tool

Read and watch the video below to learn the 4 proven and data-backed reasons why.

Reason #1: Video is Personal

Videos allow people to connect with you personally, without being in front of them all the time. 

Videos do a great job of establishing yourself as a credible and trusted authority in your field.

They allow your audience to get to know you.

Videos help build you up as a trusted resource. 

Let’s face it. You want people to trust you. You need people to trust you. 

Because people want to do business with people they know, like, and trust. 

Reason #2: Videos Can Be Used In Anything

Videos can be used inside so many different marketing components. 

Videos fit nicely within:

  • Landing pages
  • Video sales pages
  • Blog posts
  • Social posts (Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest. etc.)
  • Emails
  • Webinars
  • Presentations

Videos compliment just about every marketing strategy, tactic, and channel. 

Because you use video to:

  • Show someone how to do something step by step
  • Explain how to use a specific product visually
  • Create a personalized email or text response
  • Visually stimulate the minds and audiences you are trying to reach

Video works fanatastic for:

  1. Interviews
  2. Product Reviews
  3. Product Demos
  4. Installation instructions
  5. Step by step how to do something instructions
  6. Personal virtual introductions

There’s really no place where a video can’t be used as a way to connect with your audience. 

And there’s really no limit to how you can creatively use video to connect with your audience. 

Reason #3: The Numbers Don’t Lie

Online video is a 600% more effective marketing tool than print and direct mail combined.

Mentioning the word ‘video’ in your email subject line can increase your click-through rate by 13%.

75 Million people in the U.S. watch online videos every day.

They watch one billion hours of video on YouTube alone, every day.

80% of Twitter users watch video on the platform.

95% of viewers retain a message when they watch in a video compared to 10% when reading it in text.

Social video generates 1200% more shares than text and images combined. 

Videos on Facebook Pages increases end-user engagement by 33%.

Reason #4: YouTube is Ruling the World with Google

YouTube is the second largest search engine behind Google and has almost one-third of the people connected to the internet on YouTube. 

Not to mention that Google owns YouTube. You have the two largest search engines in the world working together to serve you the best content for your searches.

YouTube supports local versions in 100 different cour countries for global exposure. You can reach people across the world. 

The number of YouTube channels:

  • Earning six figures per year grew more than 40% y/y
  • Earning five figures per year grew more than 50% y/y
  • With more than one million subscribers grew by more than 65% y/y

So, Let’s do a recap.

The 4 Reasons why video is the best marketing tool.

  1. Video is personal
  2. Videos can be used inside so many different marketing components. 
  3. The numbers do not lie
  4. YouTube is ruling the world

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